Do you want to do good with your business? I have a road map for you.

Hello! I'm Sara, your Business Coach. Let's talk about how your business can be a business for good. Let's start with our 6 step roadmap for impact led entrepreneurs. Download your copy today!

How I can help you?

What is a feminist?

It's my favourite "F" word!

The Merriam-Webster dictionary defines a feminist as a person, any person, who supports or engages in feminism. The same dictionary defines feminism as a belief in and advocacy of the political, economic, and social equality of the sexes expressed especially through organized activity on behalf of women's rights and interests.

Bell Hooks in her book Feminist Theory: From Margin to Center said that feminism is a movement to end sexism, sexist exploitation, and oppression.

What is a business for good?

You want to do business for good. That doesn’t need you need to start a charity or not for profit business.

The folks at Merriam-Webster define business as usually commercial or mercantile activity engaged in as a means of livelihood. I love this connection to livelihood. Why? Because I believe economic security is of fundamental importance to women and to their communities.

Your own business may be a feminist one, a social enterprise or any other kind of impact driven business. You want to have positive change regarding the livelihood of your community .You are starting and growing a business for good.


My goal is for women to gain economic security.

With economic security, we'll see safety, health and representation for women, and their communities, greatly improve.

I acknowledge that my work takes place on the traditional territory of the Attawandaron (Neutral), Anishnaabeg, and Haudenosaunee peoples. I live and work play on the Haldimand Tract, the land promised to Six Nations, including six miles on each side of the Grand River.

Entrepreneurship can be a path to economic security and change. For many feminists, starting a business is a way to follow their passion, fill gaps that they see and change the world for the better. There are many ways to legally describe a business. A business owner may be a sole proprietor. A company legally be an incorporated entity or an LLC.

While we don't have a way to legally define a business as feminist, I’ve seen feminist businesses in action:

  • A business for good, like Tumbleweed + Sage Coffeehouse in Wolfforth TX, has an owner and employees who are prochoice.

  • A business for good, like The Donut Hole in Tulsa OK, supports and stands up for trans women.

  • A business for good, like Legacy Greens in Kitchener ON, pays their employees a living wage.

  • A business for good, like Humboldt House in Chicago IL, is part of and supports the LGBTQ+ community.

  • A business for good, like Philadelphia Printworks in Philadelphia PA, actively encourages a culture of activism and inclusion.

  • A business for good, like Mayana Genevière in Toronto ON, celebrates and supports women of all stages, shapes and sizes.

  • A business for good, like Trauma Of Money in Vancouver BC, shares an ideology about how it is making a difference in the world.

  • A business for good, like Little Red Bird Botanicals in Washington DC, uses a sliding fee scale, a tool for building economic justice.

I help the entrepreneurs make decisions and take action who are doing business for good, creating meaningful social change for their communities and their own personal growth.

Sara is a true professional, and has a terrific enthusiasm about her work. I would recommend Sara as a business partner.

- Kathy Buckworth


Want to build your feminist business?

You’re a changemaker! Download my 6 step roadmap to starting your feminist business.


Headline that hooks people in, gets them excited and makes them want to sign up.

© 2022 Sara Bingham, Feminist Business Coach